What are Membership Sites?
Membership Sites are awesome! A membership site is a gated part of your business where only members who subscribe or pay can access the exclusive content you’ve placed behind the gates. Once you’ve got that a membership site set in place, members can log in and access exclusive content. You can make your membership site paid, free or a mix of both. When I talk about “content”, I’m referring to digital products like ebooks, webinars, online courses, paid newsletters, and recordings. You can easily create a membership site with Clickfunnels.com. There’s no need to pay for expensive membership site software or pay for a coder, designer, and web developers anymore. You can get your membership site, [itg-glossary glossary-id=”2471″]sales funnel,[/itg-glossary] sales form, membership area, and membership login, all in one place. Even if you’re not the best tech savvy person out there, you can make your own membership site!
How do I make my Membership Site Profitable?
A great way to make your membership site profitable by using a membership sales funnels. These are created to have people join your membership sites. I see it so often… someone has incredible value to give, but nobody will seem to buy their products or services. I know you have value to share with the world, you just want people to see it, to hear it, and to apply it. That’s where funnels come in. There are different ways you can sell membership sites, some of the most common ways are with a webinar or a sales letter. Membership funnels can have many different formats.
This is an example of how a membership site and funnel layout might look like:
On the first page, you have Video Sales Letter with an order form. Then the second page you have the thank you page (the offer wall) for them. After that, if you have your email automation, they’ll get a link to create their account in the member’s area. You can do this or send their information in an email where the user creates their own unique username and password. Either way, the content unlocks based on the user’s specific purchases.
How can I use a Membership Site and Membership Funnel?
- If you are an Author, Speaker, Coach, or Consultant… you can create a membership site that can unlock access to your training each week. You could sell access to the membership site in a videos sales letter or webinar.
- If you are in Network or Affiliate Marketing… you can create your team’s training. Instead of having to train every new recruit or repeat the same information over and over, you can put it in the member’s area. For example, how to do 3-way calls, how to do your 100’s list, etc. I’d give access to the membership training area for free when they become a part of my team.
- If you are in Ecommerce… You can take your most popular physical products and create a membership training for customers on how to use it the most efficiently. You could give the product away for free when they join the membership site or give the membership site for free when they purchase the product. As a result, when you lead with value, you’ll always win.
- If you are in Business-to-Business… you can create a special member’s area for high-end, potential or current clients to do custom onboarding for them. This would allow me to personalize the experience of each client, getting them involved with the value I want to provide them with right away.
- If you are selling your Professional Services… You can create a high-end information product upsell in addition to your professional service and deliver it in a member’s area.
- If you are in a Retail/Brick & Mortar Business… you can offer a rewards club (like Costco or Chase) where people could get discounts on your products. You could sell this via a video sales letter.
How long does it take to build a membership site and funnel?
The average membership site, when you already have your content usually takes as much as 1-3 hours to make in Clickfunnels. Therefore it really depends on how complex you want it.
I made an awesome membership site funnel not too long ago. This funnel starts with a preview of the content that you’ll have on the website + you can add a video sales letter style video next to it. Once they decide to click on one of the call to action buttons on the page it takes them to the order page and then very soon after they can be in your member’s area!
You’re free to go to Clickfunnels.com and get busy building your own membership site/funnel from scratch or you can grab one as a gift from me, all you have to do is personalize the content (colors, words, text, videos). Thankfully it’s easy to do that within Clickfunnels even if you’re not tech savvy at all since it’s a drag and drop membership site builder. Check it out by clicking the link a little bit lower on this page.
In conclusion, enjoy! To your success & great impact,
Valentin