So hopefully now you have some type of a Lead Magnet created! The next step is a Landing Page where users will be able to exchange their information to receive it.
If you have a professional team that’s experienced in web development and coding, it will be easy for them to set up a custom built landing page. However, more often than not this is a time-consuming process if you frequently release new lead generation offers, but can also be extremely expensive.
I personally prefer to rely on third party tools for a faster turnover when it comes to building landing pages and sales funnels.
What is Clickfunnels?
Clickfunnels has become an authority in the landing page and sales funnel creation space for good reason. It’s one of most professional and trusted tools in the market and it’s newbie friendly. Clickfunnels includes advanced a great selection of templates, and an endless supply of partners for easy integration and data syncs.
- Drag and drop landing page builder.
- Builds complete sales funnels you can drive leads and buyers to.
- Processes payments digitally and integrates with Stripe, Recurly, NMI and more.
- Has a flexible page builder to custom build pages
- Allows for upsells and downsells
- A/B Testing Features
- Includes an AutoResponder and Affiliate Management tool
ClickFunnels (again at the time of writing) offers a 14 Day Trial for all new members to test out their platform. Unlike many other lead paging products which allow you create single standalone pages, ClickFunnels is all about building different types of marketing funnels and is very flexible. I feel that Clickfunnels is one of the most seamless ways for someone new to online marketing to set up their first landing page.
Free Trial – 14 Days – Access to the sales funnel builder tool and the entire Etison Suite if chosen.
$97/mo (no contract) – Just ClickFunnels sales funnel builder tool
- If you plan to email your customers you’ll have to integrate it with an email marketing service like ActiveCampaign ($9/mth with less than 500 contacts) or one of your choice.
$297/mo (no contract) – Entire Etison Suite which includes ClickFunnels (Unlimited), BackPack and Actionetics
- Autoresponder is included so you don’t need a separate email service, but you will integrate an SMTP service like SendGrid with Clickfunnels.
- Affiliate Management tool
$997/6 months (no contract) –
Funnel Hacks Package unlimited Etison Suite + Sales Funnel Training
- Before committing to such a large package, I’d watch the free training first.
The two most important elements to consider with landing page software is if they integrate with your email marketing software (or handle mailing themselves) and the quality/quantity of templates if you don’t have an internal design team. ClickFunnels is a fairly mature service developed by Russell Brunson and his team. As a quick aside, I learned about ClickFunnels through Russell’s new book DotCom Secrets: The Underground Playbook for Growing Your Company Online. If you want to learn how to sell products, then I highly recommend it.
With ClickFunnels going forward you only need ClickFunnels and an email marketing application for the rest of your marketing.
Which is pretty awesome.
Keep in mind, ClickFunnels integrates with merchants as well, as their pages can be used to checkout and make payments for tripwires, core products, high ticket products and much more for your future marketing endeavours.
Here’s a list of their integrations currently on offer:
Payment Integrations:
- Infusionsoft
- WarriroPlus
- BackPackCRM
- ClickBank
- OntraPort
- Stripe
Email Integrations:
- aWeber
- GetResponse
- MailChimp
- GoToWebinar Form
- Office AutoPilot Tagging
- Infusionsoft
- Maropost
- Constant Contact API
- Interspire
- ActiveCampaign
- MadMimi
- HTML Form Integration
Knowing this, your success or failure will be determined by the quality of your lead magnet, and your ability to drive traffic to the landing page. The tool you pick can make a big difference, so that’s why I’m not listing and comparing the hundreds of them out there. Since this isn’t a comparison or a review post… I’ll say one thing; Don’t settle for these cheapo landing page builders (been there). As the old saying goes, “you get what you pay for”. That’s why I’m focusing on one that I know is reliable and affordable, it works for me and my clients extremely well.
I know how overwhelmed I was when I was first introduced to landing pages and sales funnels, so I put together a page full of free templates that you can simply download and customize to your company right away.
Ethically Download Some Of My Best Sales Funnels For Free!